JANUARY/FEBRUARY 2020

 



Eco-Friendly Zero Carbon Coffee Delivers 10X Carbon Reduction

Zero Carbon Coffee (ZCC) announced it has signed the Climate Neutral Pledge for net-zero emissions, becoming the first coffee company to offer coffee lovers a direct way to improve sustainability. Every sale removes carbon emissions from the atmosphere – a 12 oz bag of Zero Carbon Coffee is worth 100 lb of avoided carbon. ZCC's products provide corporations, the hospitality industry, and individuals a quantifiable means to increase their environmental commitment through coffee drinking, without compromise to flavor and quality.

The Climate Neutral Pledge is the new sustainability standard for Corporations. ZCC is delivering on the pledge by purchasing carbon offsets from verified partners to plant trees, provide efficient cookstoves, and accelerate socially responsible farming practices. ZCC is the first and only coffee brand to take the pledge, joining a cohort of over 50 brands including MiiR, Allbirds, Kickstarter, and Peak Design.

Driven by their passion for coffee and sustainability, H.G. Chissell, Reuben Villagomez, and Kimberly McGrath founded ZCC to enable major consumers of coffee a direct means of reducing their carbon footprint.

H.G. Chissell has been working for years with his organization, Advanced Energy Group, to help U.S. cities achieve ambitious carbon neutrality goals by 2050. A critical metric is per capita emissions - the amount an individual generates through daily habits and consumption choices. 

"For cities to achieve carbon neutrality by 2050, individuals must take action to reduce their carbon footprint," said Chissell. Villagomez, a seasoned expert in specialty coffee and roasting, saw this as a perfect inroad for an impact-focused coffee brand. "Based on my expertise in private label coffee roasting for cafe clients, I knew I wanted to launch my own, focused on creating positive change through expressive, perfectly roasted coffees," said Villagomez.

ZCC intends to become a 100% direct-trade only roaster within the first year of operation. Villagomez highlights, "We're building a network of relationships with carbon-neutral farms that produce award-winning coffees and uphold the highest standards of environmental stewardship. Many of our partners, such as Aquiares (Costa Rica) and Daterra (Brazil), are recognized internationally for their leadership in agroforestry and sustainable farming practices. ZCC's purchasing strategy ensures that producing partners can make continued investments in sustainability and quality."

McGrath said, "Addressing climate change through purchasing decisions makes strong economic sense when weighed against how resource and manufacturing costs will rise should we not act responsibly."   To learn more visit: www.zerocarboncoffee.com #wakeuptheworld

top


DYPER Introduces the World's First Compostable Diaper

DYPER, the eco-friendly diaper service is fulfilling its promise to create the best diaper for babies, parents, the planet and wallets by introducing the first compostable diaper offered in the over $48 billion industry. This month the company announced its partnership with TerraCycle to implement the REDYPER composting program in the U.S., making it turnkey for existing and new subscribers to return their soiled-diapers for composting.

Though composting DYPER diapers at home has always been possible, the TerraCycle partnership allows everyday families to skip the DIY and help ensure that their used diapers don't add to the more than 20 billion diapers filling landfills in the U.S. yearly. DYPER provides an environmentally-sound, cost-effective and convenient way to receive diapers through a monthly subscription. All products are made from responsibly sourced materials that are free of harmful chemicals, prints, and scents.

"We're committed to making diapering effortless for parents, gentle for babies and kind to the planet," said Sergio Radovcic, CEO DYPER, "It wasn't easy to develop the most fully compostable diaper ever created. But, we are thrilled that our partnership with TerraCycle will make it easy for families to keep their used diapers out of landfills."

DYPER subscribers that opt-in to the REDYPER program are provided with bags and a specially designed box engineered to the strictest United Nations Haz Mat shipping standards. When the box is full, subscribers can download a prepaid shipping label from the DYPER Composting Program page found on the TerraCycle website for easy return of their soiled diapers for composting. The waste composted through this program will be used in specialized applications, such as for vegetation in highway medians.

"As the first of its kind initiative, the REDYPER Program offers consumers a unique opportunity to responsibly dispose of their soiled diapers, as well as minimize their environmental impact by composting them through TerraCycle," said Tom Szaky, founder and CEO of TerraCycle. "We are pleased to partner with DYPER to drive awareness of this ground-breaking program."

The TerraCycle supported DYPER Composting Program is part of DYPER's ongoing initiative to make eco-friendliness in the baby segment more effective and convenient. Along with being compostable under the right conditions, DYPER's product is made from responsibly-sourced bamboo and free of chlorine, latex, alcohol, perfumes, lotions, PVC, TBT, or Phthalates. Through the brand's smartphone app, DYPER subscribers can also schedule routine deliveries, request expedited shipments in as little as two hours, or ship-back unused diapers. The entire diaper journey is counterbalanced through carbon offsets purchased by DYPER on behalf of subscribers.

Interested consumers can learn more about the program by visiting dyper.com/redyper. For a limited time, REDYPER opt in will be free with a monthly subscription of DYPER. Following the limited time offer, REDYPER will require a monthly maintenance fee of $39.

top


New All-Natural Play Dough

An innovator and world leader in the next generation of creative play, Crazy Aaron's has been making genuine Thinking Putty and other creative products for over 20 years. From unbelievable effects to awesome accessories, DIY sets to games, Crazy Aaron's products bring joy, wonder, and fun to people of all ages.

Crazy Aaron's has been featured on CNN, Forbes, CBS Sunday Morning, The TODAY Show, Hallmark Channel's Home & Family, iHeartRadio, and many other local, national, and international media outlets.

Now, Crazy Aaron's, the company behind world-famous Thinking Putty®, is announcing a new line of dough products to be released at New York Toy Fair this month. Made in the USA from wholesome, all-natural ingredients, Land of Dough play dough is sustainably handcrafted with plant-based colors, organic essential oils, and eco-friendly glitter and packaging.

"Our company is all about reinventing childhood classics, and we revolutionized the toy putty industry with Thinking Putty. We saw a similar opportunity with Land of Dough and are so excited to introduce this brand," said Aaron Muderick, Founder and Executive Chairman of Crazy Aaron's. "As concerns mount over the state of our world and resources, we are committed to sustainable production methods and renewable ingredients, as well as to our corporate responsibility of providing work to exceptional individuals challenged with disabilities. Handmade on Main Street, USA, our new play dough is like nothing else in the market and aligns perfectly with our holistic business model."

Available in 15 colorful and wonderful varieties, Land of Dough also features a calming signature scent and can be rehydrated for extended use. Each tub sells for $12.00. Learn more at www.landofdough.com.

top


Ocean Spray Launches Brew, a Superfruit Juice with Cold Brew Coffee

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, recently introduced Ocean Spray Brew, a first-of-its kind hybrid drink made with real fruit juice and cold brew coffee. With its nearly 90-year old, iconic Ocean Spray® brand, the cooperative is relentlessly driving innovation to accelerate Ocean Spray’s evolution toward health and wellness.  The launch of Brew builds on a pipeline of innovation coming from the cooperative, bolstering its mission of connecting farms to families for a better life by delivering a new beverage that is both nutritious and provides natural energy.  Brew marks yet another expansion for Ocean Spray into a new category of coffee, and Ocean Spray will continue to drive future growth opportunities for the cooperative this year.

Ocean Spray® Brew will be available in two flavors, Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee. Brew features 100% Colombian Coffee, with each 8 oz serving containing 40 milligrams of naturally sourced caffeine from green coffee beans, which is equal to a 1/2 cup of coffee. In addition, Brew contains antioxidant vitamin C, as well as vitamin B and real fruit juice, with no added sugar, no preservatives, and no artificial flavors or colors.

“Consumers are looking for natural ways to increase their energy, and Ocean Spray® Brew provides an option to reap other health benefits while having their caffeine. We’re bringing together the benefits of both health and energy in a delicious and innovative way,” said Rizal Hamdallah, Chief Global Innovation Officer at Ocean Spray. “Brew is another example of Ocean Spray’s commitment to accelerate innovation and focus on building a health and wellness portfolio as part of our farmer-owned cooperative’s transformation.”

Ocean Spray® Brew will be on-shelf nationwide this month in Target, Stop & Shop, Shaw’s, Albertsons, Vons, and Safeway, and will continue to expand to more stores throughout the year.  www.OceanSpray.com

top


Art of Green® Household Cleaning Products Win 2020 "Product of the Year" Award

Houston-based AlEn USA, the manufacturer of household cleaning and laundry products, proudly shared info announcing that its new line of eco-friendly Art of Green® Multipurpose Cleaners has been named the 2020 "Product of the Year" winner and #1 in the inaugural Green Cleaning category by Product of the Year USA, the nation's largest consumer-voted award for product innovation. The company accepted the award during a special ceremony in New York City.

The Art of Green product line offers consumers an affordable and high-performing natural cleaning alternative that is priced for everyday use and competitively against mainstream cleaners. Art of Green is 98% naturally derived and available in three product formats: a 22-ounce multipurpose cleaning spray, 35-count multipurpose wipes, and 28-ounce concentrated pourable refill.

Operating in 42 countries, the Product of the Year award is backed by the votes of more than 40,000 consumers through an online study conducted by Kantar, a global leader in consumer research. According to Kantar research, 44% of shoppers are more likely to buy a product that is recommended by a group of consumers.

"We are honored that Art of Green has been named the 'Product of the Year' winner in the first ever Green Cleaning category," said Tanu Grewal, Vice President of Marketing for AlEn USA. "We're setting the standard for "green for all" in the household cleaning aisle by offering a green, affordable household cleaning line that performs like mainstream cleaners, and consumers are taking note."

The green category is growing, with 4.7 million consumers purchasing green products for only one year or less and 56% of all U.S. primary household shoppers purchasing natural and organic products in at least one category, according to recent research.

Key product benefits for Art of Green include:
• Tough on dirt, grease and grime
• Non-toxic formula
• Not tested on animals
• Hypoallergenic and dermatologically tested formula – safe for sensitive skin
• Made with natural essential oils that provide a pleasant aroma
• USDA-certified Bio-based product
• Spray and Pourable Bottles made with 100% post-consumer recycled materials
• Available in two scents: Lavender Eucalyptus and Citrus and White Flowers

Look for the distinct red "Voted Product of the Year" logo which will be added across all Art of Green's marketing channels, including product packaging, advertising, promotions, social media platforms, and the brand website to help consumers quickly identify this valuable new designation.

For more information, visit artofgreen.com or connect with Art of Green on Facebook and Instagram.

top


Five Battery Tips You Need to Know

With the average U.S. household operating 28 battery-powered devices at any given time, batteries are an essential part of keeping Americans' daily lives running smoothly. To get the most out of the batteries you use in a safe way, Batteries Plus Bulbs recommends following these tips:

• Moderate Temperature: Store and operate batteries at room temperature for optimum performance, as exposure to extreme temperatures can reduce efficiency or even cause permanent damage.
• Avoid Overcharging: Charging phones and other devices for more than 24 hours can shorten battery life. Keep devices charged between 30-80% to maximize long-term performance.
• Choose Safe Disposal: Many battery types can be recycled, but several require special handling. Contact Batteries Plus Bulbs for specific instructions or bring them into your local store to ensure all disposal regulations are met.
• Have a Vehicle Backup Plan: Cold weather reduces the starting power of vehicle batteries. Always keep jumper cables or a portable jump starter on hand to stay safe and keep your battery running.
• Take Caution With Lithium Ion: Lithium ion batteries are becoming increasingly popular in devices like phones, tablets and cameras, making proper education and handling especially important. Purchase lithium ion batteries through a certified retailer, like Batteries Plus Bulbs, and adhere to all usage guidelines to ensure safety. Batteries that are beginning to bulge or crack can be dangerous, and use should be discontinued immediately. Special care should also be taken during traveling, with all lithium ion batteries stored in accessible locations within luggage.

Batteries Plus Bulbs offers an unrivaled selection of over 32,000 types of batteries and light bulbs to power homes, businesses and automobiles. An array of specialty batteries and chargers is available to keep motorcycles, boats, golf carts and other vehicles running at peak performance.

Stores also offer a suite of electronic device repair services in addition to key fob reprogramming and replacement services for a fraction of the cost of dealerships.

top